Topic: Cancer Screening: Sense and Persuasion?
Moderation: Stefan Löffler
1. Prof. Dr. James Dillard, Pennsylvania State University, USA
“The Persuasive Influence of Emotion in Cancer Prevention and Detection”
2. Dr. Eldon Spackman, PhD, Centre for Health Economics, University of York, UK
“Health economics of preventative medicine: Is an ounce of screening worth a pound (1.15 EUR)?"
3.Sue Ziebland, BA (Hons) MSc, University Reader in Qualitativer Health Research, University of Oxford, UK
“Decisions and reflections on cancer screening: Patients perspectives from www.healthtalkonline.org“
Forum: Discussion with all participants of the plenum and audience